Windows 32bit Family XP RTM - 5.1.2600
XP SP1a - 1106
XP SP2 - 2180
Server 2003 RTM - 5.2.3790
Server 2003 SP1 - 1830
Server 2003 SP2 - 3959
Vista RTM - 6000.16386
Server 2008 Beta 3 - 6001.16510
Windows 64bit Family XP 64bit RTM - 5.2.3790.1830
XP 64bit SP2 - 3959
Server 2003 64bit RTM - 5.2.3790.1830
Server 2003 64bit SP2 - 3959
Vista 64bit RTM - 6000.16386
Server 2008 64bit Beta 3 - 6001.16510
Microsoft Corp. today announced Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current “last ad clicked” standard. For the last decade, virtually all ad campaign reporting methodologies associate sales, leads and Web traffic simply to the last click or ad exposure. Engagement Mapping takes into account for the first time all the various online touchpoints and interactions a consumer experiences before an eventual sale.
Based on the Engagement Mapping concept, Microsoft announced the beta of Engagement ROI, an online campaign reporting and optimization solution that will undergo testing by national advertising clients and agencies, including Agência Click + UNICA, Best Western International Inc., BKV, Citi Cards, GSD&M Idea City, Ingenuity Media of The Martin Agency, Initiative, McKinney, MEC Interaction, Mindshare Interaction, Monster Worldwide Inc., Neo@Ogilvy, Sprint and World Vision. Engagement ROI evaluates and assigns measurable value to a consumer’s interaction with ads, giving advertisers and publishers a more complete picture of online behavior.
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