Using Cornerstone’s software to create a self-service, online training resource for global customers and resellers allows the broadcast technology vendor to turn training into a revenue channel
SANTA MONICA, Calif., April 28 2011 – Learning and talent management software provider Cornerstone OnDemand (NASDAQ: CSOD) announced today that Grass Valley™, a global provider of broadcast technology and professional services, is using the Cornerstone Extended Enterprise platform to provide its global customers and resellers with a self-service, online training resource. Blending instructor-led classroom training with e-learning course options has allowed Grass Valley to improve the quality and efficiency of the program, as well as reduce training costs. An expanded library of instructional content also has helped to boost the company’s training revenue.
Helping customers maximise their investment in Grass Valley’s products with value-added training was a natural progression for the company in providing outstanding service and product support.
“Companies commonly cite training as a significant factor in deciding whether to purchase our technology solutions,” said Tim Ordaz, senior director of marketing for Grass Valley, a Cornerstone OnDemand client since 2008. “Cornerstone’s software allowed us to create an online resource similar to top-ecommerce sites, where our users can easily register for or purchase a wide variety of courses at their convenience. Now, training has become a revenue channel for Grass Valley, and the platform essentially pays for itself.”
Grass Valley’s cameras, production switchers, video servers and other products are the choice for many of the largest broadcast networks and production/post-production facilities around the globe. In the past, the company provided manual training to teach customers and partners how to operate and maintain its product offerings. But with a growing global user base, an expanding set of product offerings and increasingly complex training requirements, Grass Valley was challenged with how best to scale its training program. Cornerstone’s easily configurable, SaaS-based solution allowed the company to create Grass Valley University, which enables Grass Valley to manage classroom training, easily upload custom content, and monitor and report on customer access, all through one centralised system.
“Using learning technology to actively engage and enable extended client networks can help companies drive brand loyalty and encourage repeat sales,” said Charles Coy, director of product marketing for Cornerstone OnDemand. “It also creates an opportunity for organisations to establish customer training as a new profit center. Research shows that companies that implement training as a revenue channel find it to be a profitable line of business, with 35 to 50 percent typical margins.”
To read more about Grass Valley’s use of Cornerstone’s learning and talent management software, including how they’re using the system to facilitate internal employee training, download the case study at http://www.cornerstoneondemand.co.uk/extended-enterprise-case-study-grass-valley
To read more about the value of technology for engaging extended client and partner networks, download Cornerstone’s white paper, “The Extended Enterprise: Using New Technologies to Extend Your Network, Enable Collaboration and Drive Revenue,” at http://www.cornerstoneondemand.co.uk/extended-enterprise-using-new-technologies-extend-your-network-enable-collaboration-and-drive-revenu.
For more information about Cornerstone OnDemand, visit http://www.cornerstoneondemand.co.uk. To follow Cornerstone OnDemand on Twitter, go to http://twitter.com/cornerstoneinc. To read Cornerstone OnDemand’s talent management blog, visit http://www.cornerstoneondemand.co.uk/blog.