Prolific leakster Evleaks has obtained a document that explains how Microsoft plans to utilize Nokia’s devices, services, and employees after the completion of the acquisition. The several page document, which consists a 31-question FAQ, was possibly sent to Nokia employees who were being transferred to Microsoft.
The document reveals some interesting points, some of which are highlighted below. Microsoft acquired Nokia’s devices and services division for 7.5 billion dollars. Wondering what will the company do to Nokia branding? The document states that Microsoft holds the right to use Nokia branding for product marketing purposes -- which is 18 months post-close for Lumia devices and 10 years for mobile phones. Also, Microsoft will also continue to work with Nokia’s advertising partners.
Microsoft now owns Lumia, Asha, Nokia X, and other mobile portfolios. Microsoft will hereafter provide full support to the aforementioned devices. Until further notice, Nokia retail stores and care centres will continue to operate under the same brand name. The document also addresses basic agreements like, what happens to Nokia’s assets. These assets and services on DAP will be transferred to Microsoft, though Nokia employees will have access to it, until further notice.
Nokia apps won't go under rebranding on day one (in other words, Nokia HERE Maps will still be called Nokia HERE Maps). The old and current advertising campaigns, including weblinks and pages will remain the same and use Nokia's Pure Font, however, all the new materials created after the closing date will use Microsoft's Segoe font.
In case the employees were wondering whom to contact for any rebranding queries, both Microsoft and Nokia teams are working closely, and going to either of them will get the job done. Though, all the employees are obligated to tell that they work for Microsoft and on Microsoft's devices business, the company clarified.
Nokia tunes, the iconic joining hands animation, and “connecting people” message is still owned by Nokia. And as of now, the default ringtone of Nokia devices will remain set to Nokia tune and the same animation and message will be used, however, Microsoft could make some amendment to this in future.
The document also mentions Microsoft's "brand promise" which states "Tools for unleashing innovation in everyone on the planet." According to the document, this is Microsoft's promise to past, present, and potential customers. Microsoft needs to listen, learn, and adapt to customer needs and create products that cause customers to see how the innovation matters to them and showcase a vision for the future of technology. The document states that this brand promise aligns with Microsoft's primary company mission.
You can read the entire document at the via link below.