Windows Phone has gained a lot of traction in the past few months, with its market share rising in major smartphone markets. It’s expected to go even higher with Windows Phone 8.1, since it introduces several important features for the operating system, narrowing its feature gap compared to rival platforms. Recently, Microsoft said the company aims to dominate the business market within the next year.
The news came from Leila Martine, Microsoft’s Windows Phone UK director, during an interview with Mobile News following Microsoft’s Business Transformed Event in London this month. This may be a little over ambitious, but it’s not impossible – Windows Phone 8.1 has taken things to the next level, but the Redmond giant may have to work very hard to achieve this.
“Our ambition is to be number one in the business market and my ambition is to achieve that within the next year,” she said. “We want to be taking share from across the board.”
She also revealed, citing Canalys, that Windows Phone enterprise market share in the UK resides at 18 percent, which is higher than Samsung (17 percent), but lower when compared with iOS which stands at 35 percent.
She revealed that Microsoft is going to exploit the weaknesses of its rival platforms — despite of being the most popular operating system, Android is not too secure which is one of the concerns. As for Apple, the company launches one premium device each year, which is not as affordable compared to Android and Windows Phone devices.
“When you think of Apple, how many CEOs and CIOs really want to pay for their employees to use an expensive premium device when they can choose from a full range of devices? With Android, Apple and BlackBerry, there are continued concerns about the fragmentation of the ecosystem, the segmentation of the experience and also the level of malware,” she said.
It’s not just the corporate side, Microsoft also aims to increase its consumers market share by 20 percent within the similar time frame. The market share has seen a rise in the past few months, which may increase even further since other OEMs are expected to join the Windows Phone bandwagon, as well as the newly introduced features makes it even better.
Sounds possible, but it may not be as simple as it sounds. It may take a little while for Microsoft to dominate the corporate side. Nokia even recently rolled out a video where the company states that your next business smartphone should be a Windows Phone powered Nokia Lumia. What do you think?