Microsoft and Adobe announce strategic partnership at Ignite

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by Radu Tyrsina 

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Ignite 2016, Microsoft’s biggest conference of the year, is officially underway in Atlanta Georgia. At the event, Microsoft and Adobe announced a strategic partnership which aims to help enterprise companies embrace digital transformation.

Overall, the two companies together aim to enable businesses to strengthen brands with Microsoft’s Azure and Dynamics 365, and Adobe’s Marketing Cloud. As part of the partnership, Adobe makes Microsoft Azure its preferred cloud platform for Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. Microsoft, meanwhile, will make Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition. Microsoft CEO Saya Nadella but the partnership best, and said:

“Business leaders in every industry are focused on how to better engage their digital customers, wherever they are….Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”

Ultimately under the partnership, the two tech companies will create standardized data models for their marketing and business applications. Microsoft notes that it and Adobe intend to make the data models extensible to enterprise customers, as well as third-party developers and partners, in order to foster innovation and development.

Radu Tyrsina

Radu Tyrsina Shield

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time). For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web. Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they're looking for.