Microsoft: E3 is a console show and the wrong place to talk about Windows gamesWritten by Ron on June 13, 2014 - 07:49AM @ronwinbeta
We were wondering why Microsoft focused so much on the Xbox during the E3 2014 event. Windows and Windows Phone games were no where to be seen. Now we have an answer from Microsoft's Xbox boss Phil Spencer.
"E3's a retail show," Spender stated. "It's a retail show, it's a console show, so it didn't really feel like the right place for us to talk about Windows, but Windows and gaming on Windows is critical to Microsoft's success." So there you have it. Gaming on Windows is a vital component of the company's gaming strategy, but E3 wasn't the right place for it.
Spencer adds that E3 is a console show and Xbox is the gaming brand. Because of the Xbox, Microsoft can fill an entire arena and get millions of people to watch and care about the brand. The company announced a plethora of new games for the Xbox One console, including Sunset OverDrive, Halo 5, and more.
Spencer didn't go into details about when we might see some Windows-related gaming announcements. We'll just have to wait and see.