Microsoft has revealed that have surpassed 9 million Windows Phone app transactions per day, which encompasses app and in-app purchases. Microsoft has also unveiled new updates to the Dev Center for app developers. Microsoft has also scaled up its advertising inventory for Windows Phone.
“Microsoft Advertising has recently partnered with several third-party networks to bring additional ads to the Windows Phone platform to help fill the rapidly growing volume of ad requests and deliver additional revenue to the developer community. We expect to see a small increase in fill rate in October, with increasing growth expected over the coming months as more networks are integrated,” Microsoft stated in an official blog post.
Beginning later this month, Microsoft Advertising will create a unique device ID that can be made available to third-party networks on the Windows Phone platform. This ID helps ensure that the ads are relevant. However, customers can opt out of targeted advertising.
Also later this month, Microsoft will no longer be waiting to receive app sales proceeds from carriers before issuing payments to developers. All transactions via carriers will become eligible for payout after 30 days. “On average, developers are earning 3 times more revenue per active user in markets where carrier billing is offered. This increases to 6 times more revenue on average in emerging markets where credit card usage is more limited. Windows Phone now offers 38 connections in 26 markets, with new connections coming online at a rapid pace,” Microsoft explained.
Microsoft has also updated the Dev Center financial summary to include the amount of money you have earned but have yet to be paid. The Dev Center will also show the status of the last payment, so you can know if it was successful or if a problem had occurred.
Microsoft has also rolled out an update for the popular Dev Center app for Windows Phone. The app now allows you to view app submission status, filter reviews, and more.