Despite speculation that Nokia needs to look for a different strategy, Nokia plans on remaining focused with Microsoft’s Windows Phone platform. Nokia aims to take on Samsung and Android.
According to Nokia CEO Stephen Elop, Nokia plans on sticking with Windows Phone, despite speculation that Nokia may need to adopt a new strategy. These speculations came up and Nokia posted its Q1 results, which revealed incremental gains in sales of the company’s Lumia handsets, powered by Windows Phone. Nokia’s basic phones plunged in sales, which used to be the company’s strong point.
“We make adjustments as we go. But it’s very clear to us that in today’s war of ecosystems, we’ve made a very clear decisions to focus on Windows Phone with our Lumia product line. And it is with that that we will compete with competitors like Samsung and Android,” Elop stated ahead of a shareholders’ meeting.
Nokia is still working to tackle a difficult competitive environment when it comes to smartphones and the company is looking to come up with new innovations to address the market. Nokia reported sales of $7.6 billion dollars and 5.6 million Lumia devices sold in the first quarter of 2013.