Smoked by Windows Phone concept evolves into Meet Your Match campaign (video)

When Microsoft launched the Smoked by Windows Phone concept last year, it was a big hit. Microsoft went around the world and put a Windows Phone in a challenge with a competitors phone to showcase how great the Windows Phone platform is. To this date, Microsoft has run over 250,000 challenges in 54 countries. Now, the concept has evolved into something more.

"That’s why I’m excited about the launch of Meet Your Match. It’s a different take on our Smoked challenges, focusing not just on why Windows Phone is faster, but also on why it’s better, easier, more useful, and more fun. The soul of Smoked – a side-by-side comparison of us vs. the other guys – hasn’t changed, but now it’s about why our phones and features are a better match for you, no matter who you are or what you’re into," Microsoft stated in an official blog post.

Microsoft plans on taking these challenges across the world as well as being in every Microsoft Store across the United States. Microsoft will be showcasing real people putting their smartphones to the test against Microsoft's Windows Phone. Take a look at some of the videos below showcasing the new Meet Your Match campaign: