So everyone on the internet has been raising the awareness for the fatal disease known as ALS as of late. Known as Amyotrophic lateral sclerosis, or ALS, this disease affects nerve cells in the brain and spinal cord that control voluntary muscle movement.
Within the last couple of weeks, we have seen Microsoft’s CEO Satya Nadela, company’s co-founder and technology advisor Bill Gates, his wife Melinda Gates, former CEO and board member of Microsoft Steve Ballmer, and Xbox’s chief Phil Spencer take the ALS ice bucket challenge. The latest celebrity to join the initiative is none other than the Windows Phone boss Joe Belfiore.
And much like Gates, Joe has performed the challenge in style -- water skiing while dumping the ice water on the head. Joe has nominated Nokia’s former CEO Stephen Elop, Marcus Ash from the Cortana team, and Engineering Director for Google Chee Chew to take the challenge as well.
For those who are unaware, ALS is a fatal disease which affects the nervous system of the body, making a patient incapable of being able to speak, walk, stand among other actions. Also known as Lou Gehrig's disease, ALS is not as common, and has around 30,000 patients in the US. Given the small amount of patients it is affecting, the health industry doesn’t find making medications for it a lucrative business.
This is why these big names are taking up the challenge to help more people become aware of this fatal disease, and raise money for the medical development in this field. You can also contribute to this cause, by either participating in the ‘ALS ice bucket challenge’ to spread the word or make a donation to the ALSA.org. You can find more information about this cause from the via link below.