There have been changes aplenty at the top of Microsoft recently and among today’s new appointments are Phil Spencer as the Head of Xbox. Ahead of him, the former Microsoft Studio’s chief now has the task of managing everything that Xbox encompasses — including Xbox Live and Xbox Music.
As Satya Nadella explained in an internal email, Spencer will be looking to expand and strengthen the power of the Xbox brand on Windows Phone, tablets and PCs. And from the tone of a post made on Xbox Wire, he is also keen to become deeply involved in the Xbox community.
Phil Spencer is not as active on Twitter as Major Nelson, but he did take to the social network to thank well-wishers for their congratulatory messages:
For all the kind words and support – thank you. So proud to be part of Team #Xbox.
— Phil Spencer (@XboxP3) March 31, 2014
In his statement he says: “Whether it is meeting thousands of fans at the launch of Xbox One, talking at industry events or hearing from gamers on Twitter and Xbox Live, I am actively listening and I am motivated to do what’s right for fans who’ve invested their time, hearts and money in the products we build. You have been the most important part of the success Xbox has had to-date and you are a critical voice as we continue the journey. Let’s keep the conversation going.”
This is an important feature of the new face of Microsoft. This is a company that is increasingly listening to its customers, and it’s something that is core to the success of Xbox.
But as well as responding to customer requests and suggestions, the cross-platform nature of Xbox will become increasingly significant. Joined up thinking and interaction between different areas of the Xbox operation will create an improved user experience, and innovation is key to creating a unique experience for everyone.
Part of this is catered for by ID@Xbox which enables smaller developers to publish games that simply may not otherwise have been released — and this is a win-win situation for gamers and developers alike.
It almost goes without saying that “gaming will be our core as we take Xbox forward”. There is certainly a lot to look forward to. “We are at the beginning of an incredible new chapter for Xbox and I can’t wait for the days and years ahead. This is going to be fun,” says Spencer.
Are you excited?