We are eight months into the next-generation console war and Sony's PlayStation 4 (PS4) continues to be the top-selling US console for six months running. Microsoft recently unveiled a Kinect-less Xbox One option for $399, which matches the price of the PS4, in hopes that sales would improve. But it looks like we need more time to see if this major change was effective or not.
Microsoft's controversial decision to begin selling the Xbox One without a Kinect did in fact help the console increase its month-on-month sales (May to June 2014), but the Xbox One has yet to overcome the PS4. But, it's a start, and Microsoft is already impressed with the sales growth.
"Over the past month, we’ve seen a strong spike in interest in our Xbox One console options, including the new $399 offering, and the amazing lineup of games announced during E3. Since the new Xbox One offering launched on June 9th, we’ve seen sales of Xbox One more than double in the US, compared to sales in May, and solid growth in Xbox 360 sales," Microsoft stated in an official blog post.
Xbox Marketing Director Harvey Eagle recently stated that the company was "really happy" with the results thus far. "Our momentum has really improved in the past weeks and months and we're obviously really happy about that. And by momentum, I mean sales." GameStop president Tony Bartel even stated that they were seeing an increase in Xbox One console purchases thanks to the removal of the Kinect. It sure looks like Microsoft's plan is definitely working -- but its not enough to beat the PS4 just yet.
Microsoft is also offering a promotion right now where you can take your old console, including a PS3, and get $100 towards a new Xbox One. Simply take your PS3, Xbox 360 S, or Xbox 360 E to a local Microsoft Store and you'll receive $100 towards the purchase of an Xbox One. This is a fantastic way to get rid of your older generation console and with the new $399 Kinect-less Xbox One option, you can walk out of a Microsoft Store with a brand new next-gen console at a hefty discount.
What are some tactics needed for Microsoft to overcome the PS4 in terms of sales? Share your ideas in the comments below.